Meet our International Team
Genie Health started off in the USA in 2018, first as PT Genie. Over the years, they have expanded not only across various healthcare disciplines but also into South Africa, as part of their global strategy. Genie Health aims to being world class technology and services to enhance patient participation and outcomes in physical rehab programmes.
Dr. Reuben Gobenie, MD
CEO & Co-Founder
A graduate of Harvard Medical School, Dr. Gobezie serves as the Founder and Director of the Gobezie Shoulder Institute and Regen Orthopedics. His innovative techniques within advanced arthroscopic surgery, open surgeries, and scientifically proven post-op care rank him as one of the top 25 Orthopedic Surgeons in the USA. As a specialist in shoulder care, Dr. Gobezie has received the NEER Award, was elected into the American Shoulder and Elbow Surgeons society, and frequently lectures for students and professionals alike.
Patient care and satisfaction leads his motivation to develop the critical components of Genie Health. Passionate for community and quality of life, Dr. Gobezie seeks to help colleagues improve their long-term relationships for at-home care, and ultimately patient success.
As a husband, father, surgeon, and business owner, Dr. Gobezie brings a personal touch to all he does.
Dr. Laurence Higgins, MD, MBA
Laurence Higgins, MD, consistently strives to uncover new methods to benefit his patients and raise cost-effectiveness for providing practices. His methodologies created the firm foundation of Genie Health, which serves to promote practitioner-patient relationships.
An interest in Outcomes Research influences many fields, ranging from women’s health, sport medicine, shoulder specializations, and peer-reviewed publications to revolutionize patient care possibilities.
Additionally, Dr. Higgins serves as Vice President of Strategic Development for Arthrex, the Head of Sports Medicine for the Duke Blue Devils basketball team and founded the Surgical Center for Outcomes Research at Duke University.
Executive Director | South Africa
Deon Buhrs qualified as a Physiotherapist at the University of Pretoria (Cum Laude) in 1997. Over the past 2 decades, he has practiced in both the public and private sector, in South Africa and the UK, and served as President of the SA Society of Physiotherapy.
Deon has a passion for Healthcare Technology, and the role it plays in improving quality and accessibility of services. This has been demonstrated in the various technology solutions he has introduced into the South African healthcare environment, including Society membership management systems, practice management systems and services.
Deon is a father of 4 children and compliments his work environment with a keen interest in mountain biking and triathlons, where he continues to compete on the international stage.
Clinical Director | South Africa
Stella Yardley completed her studies at the University of Cape Town (UCT) in Physiotherapy, and on completion of her community service year moved to Ballito, on the KZN coast. Here she joined a practice, treating predominantly orthopedic cases and musculoskeletal / sports injuries.
Early in her career Stella worked in the hospital as well as the clinic, but later on chose to focus on clinic work. She became part-owner of the practice which then opened a second branch.
Throughout her career, Stella has been privileged to work with both professional sports people as well as weekend warriors. Stella’s clinical skills and vision compliments the Genie Health team as we continue to embark on exciting paths and a bright future.
Head of Quality | South Africa
Bertie is a qualified Biokineticist, leader, speaker, husband, and father of 2. He envisions to be a person of influence and to develop leaders within the health spectrum. Bertie started his career two decades ago and is known for his expertise and has been called upon to speak at international conferences alongside other medical and health professionals.
He serves on numerous boards and committees within the health sector. Bertie places value on growth in his personal and professional life and for this reason he completed his master’s degree.